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Adobe Illustrator
Art Direction, Visual Design
Two 10ft backdrops need to be designed for use in trade shows and events. When put together the displays should look like they are one large display. However, they should be able to function separately as well.
The display needs to quickly communicate what we do to anyone who sees it. Our earphones are custom molded by the user to the unique shape of their ears. The users heat our molds, snap them onto an earphone and shape them to their ears. This display needs to quickly communicate how our products work
The final design incorporated bold colors, in line with their branding strategy. Diagonal lines and bold images were placed strategically, to communicate the use of earphones in sports, and vigorous activities.
The intended direction was to incorporate similar elements which can be easily translated to different backdrops, maintaining their similarity yet standing out on their own.Â
Perpetually in a state of beginner's mind.
© 2022 Vishal Reddy
